Amazon operates with a strong focus on customer-centric values, innovation, operational excellence, and long-term vision. It aims to be the most customer-focused company globally, an outstanding employer, and a safe workplace. The company has introduced various innovations like customer reviews, 1-Click shopping, Prime, and AWS, alongside advanced technologies in devices and AI such as Kindle, Fire tablets, and Alexa. Their initiatives like The Climate Pledge reflect a commitment to sustainability, indicating a broad scope beyond just e-commerce.